Volume 20, issue 9, November 2013

Special Issue: Corporate brand management – A leadership perspective

Issue editors

Balmer M.T. John
Tim Oliver Brexendorf
Joachim Kernstock

8 articles in this issue

Corporate brand management – A leadership perspective

Authors
- John M T Balmer
- Tim Oliver Brexendorf
- Joachim Kernstock
- Content type: Guest Editorial
- Published: 28 November 2013
- Pages: 717 - 722
Corporate brand orientation: What is it? What of it?

Authors
- John M T Balmer
- Content type: Commentary
- Published: 28 November 2013
- Pages: 723 - 741
The corporate brand identity matrix

Authors
- Mats Urde
- Content type: Original Article
- Published: 28 November 2013
- Pages: 742 - 761
Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation

Authors
- Nicky Nedergaard
- Richard Gyrd-Jones
- Content type: Original Article
- Published: 11 October 2013
- Pages: 762 - 778
Managing employer brand attributes to attract potential future leaders

Authors (first, second and last of 5)
- Marino Bonaiuto
- Stefano De Dominicis
- Gabriele Lizzani
- Content type: Original Article
- Published: 28 November 2013
- Pages: 779 - 792
Positioning the corporate brand as sustainable: Leadership de rigueur

Authors
- Helen Joyce Stuart
- Content type: Original Article
- Published: 27 September 2013
- Pages: 793 - 799
Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company’s core activities

Authors
- Johan van Rekom
- Guido Berens
- Mignon van Halderen
- Content type: Original Article
- Published: 27 September 2013
- Pages: 800 - 814
Impact of organizational climate on ethical empowerment and engagement with Corporate Social Responsibility (CSR)

Authors
- Shaun M Powell
- Mark A P Davies
- Danielle Norton
- Content type: Original Article
- Published: 11 October 2013
- Pages: 815 - 839

Volume 20, issue 9, November 2013

Special Issue: Corporate brand management – A leadership perspective

Corporate brand management – A leadership perspective

Corporate brand orientation: What is it? What of it?

The corporate brand identity matrix

Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation

Managing employer brand attributes to attract potential future leaders

Positioning the corporate brand as sustainable: Leadership de rigueur

Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company’s core activities

Impact of organizational climate on ethical empowerment and engagement with Corporate Social Responsibility (CSR)

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Volume 20, issue 9, November 2013

Special Issue: Corporate brand management – A leadership perspective

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