Volume 18, issue 6, April 2011

6 articles in this issue

Editorial

Authors
- Cleopatra Veloutsou Guest Editor
- Content type: Editorial
- Published: 28 March 2011
- Pages: 371 - 373
Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?

Authors
- Christoph Burmann
- Verena König
- Content type: Original Article
- Published: 07 January 2011
- Pages: 374 - 393
The underlying dimensions of brand orientation and its impact on financial performance

Authors
- Johan Gromark
- Frans Melin
- Content type: Original Article
- Published: 04 February 2011
- Pages: 394 - 410
Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Authors
- Chris Chapleo
- Content type: Original Article
- Published: 28 January 2011
- Pages: 411 - 422
Effects of corporate social responsibility on brand value

Authors
- Tiago Melo
- Jose Ignacio Galan
- Content type: Original Article
- Published: 21 January 2011
- Pages: 423 - 437
An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa's destination image

Authors
- Angela K Y Mak
- Content type: Original Article
- Published: 28 January 2011
- Pages: 438 - 450