Volume 16, issue 1-2, August 2008

12 articles in this issue

Nordic brands

Authors
- Keith Dinnie
- Nicholas Ind
- Content type: Guest Editorial
- Published: 31 July 2008
- Pages: 1 - 3
Sponsorship-fuelled success in the Danish energy sector

Authors
- Søren Biune
- Lars Kaa Andersen
- Content type: Paper
- Published: 11 July 2008
- Pages: 4 - 12
The Finnish country-of-origin effect: The quest to create a distinctive identity in a crowded and competitive international marketplace

Authors
- Jason Ryan
- Content type: Paper
- Published: 06 June 2008
- Pages: 13 - 20
Nordic brands towards a design-oriented concept

Authors
- Ana Roncha
- Content type: Paper
- Published: 20 June 2008
- Pages: 21 - 29
Coming to America: Can Nordic brand values engage American stakeholders?

Authors
- James Rubin
- Majken Schultz
- Mary Jo Hatch
- Content type: Paper
- Published: 13 June 2008
- Pages: 30 - 39
Building a corporate brand: The internal brand building process in Swedish service firms

Authors
- Åsa Wallström
- Ted Karlsson
- Esmail Salehi-Sangari
- Content type: Paper
- Published: 06 June 2008
- Pages: 40 - 50
Investigating installers' readiness to use mobile B2B communication: Findings from Denmark

Authors
- Morten Bach Jensen
- Content type: Paper
- Published: 06 June 2008
- Pages: 51 - 62
The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking

Authors
- Johan Anselmsson
- Ulf Johansson
- Niklas Persson
- Content type: Paper
- Published: 13 June 2008
- Pages: 63 - 79
Adoption of corporate branding by managers: Case of a Nordic business-to-business company

Authors
- Jaakko Aspara
- Henrikki Tikkanen
- Content type: Paper
- Published: 06 June 2008
- Pages: 80 - 91
Creating a clearly differentiated SME brand profile: The case of Montana A/S

Authors
- Peter Lassen
- Jesper Kunde
- Carmine Gioia
- Content type: Paper
- Published: 30 May 2008
- Pages: 92 - 104
Branding, cheating the customer and other heretical thoughts

Authors
- Hans Mathias Thjømøe
- Content type: Paper
- Published: 23 May 2008
- Pages: 105 - 109
The second wave of sustainability hits Swedish brands

Authors
- Thomas Gad
- Stanley Moss
- Content type: Paper
- Published: 30 May 2008
- Pages: 110 - 115

Volume 16, issue 1-2, August 2008

Nordic brands

Sponsorship-fuelled success in the Danish energy sector

The Finnish country-of-origin effect: The quest to create a distinctive identity in a crowded and competitive international marketplace

Nordic brands towards a design-oriented concept

Coming to America: Can Nordic brand values engage American stakeholders?

Building a corporate brand: The internal brand building process in Swedish service firms

Investigating installers' readiness to use mobile B2B communication: Findings from Denmark

The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking

Adoption of corporate branding by managers: Case of a Nordic business-to-business company

Creating a clearly differentiated SME brand profile: The case of Montana A/S

Branding, cheating the customer and other heretical thoughts

The second wave of sustainability hits Swedish brands

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