Volume 15, issue 5, May 2008

7 articles in this issue

Branding: A constantly developing concept

Authors
- Cleopatra Veloutsou
- Content type: Editorial
- Published: 01 April 2008
- Pages: 299 - 300
Brand management models of major consulting firms, advertising agencies and market research companies: A categorisation and positioning analysis of models offered in Germany, Switzerland and Austria

Authors
- Anita Zednik
- Andreas Strebinger
- Content type: Paper
- Published: 17 May 2007
- Pages: 301 - 311
Strategic Brand-Culture Fit: A conceptual framework for brand management

Authors
- Saikat Banerjee
- Content type: Paper
- Published: 08 June 2007
- Pages: 312 - 321
Brand value and firm performance nexus: Further empirical evidence

Authors
- Matthew Yeung
- Bala Ramasamy
- Content type: Paper
- Published: 20 July 2007
- Pages: 322 - 335
An integrative framework linking brand associations and brand loyalty in professional sports

Authors
- Erdener Kaynak
- Gulberk Gultekin Salman
- Ekrem Tatoglu
- Content type: Paper
- Published: 09 October 2007
- Pages: 336 - 357
Internal branding: Exploring the employee's perspective

Authors
- Ceridwyn King
- Debra Grace
- Content type: Paper
- Published: 07 December 2007
- Pages: 358 - 372
It's all in the stripes: D Jacobson & Sons Ltd v. Globe GB Ltd

Authors
- Lucy Aboulian
- Julia Maxwell
- Patrick Charnley
- Content type: Legal Update
- Published: 01 April 2008
- Pages: 373 - 377