Volume 15, issue 1, September 2007

Special Issue: Corporate marketing and the branding of the organisation

8 articles in this issue

Corporate marketing and the branding of the organisation

Authors
- Shaun Powell
- John M T Balmer
- T C Melewar
- Content type: Guest Editorial
- Published: 27 August 2007
- Pages: 1 - 3
Corporate brands with a heritage

Authors
- Mats Urde
- Stephen A Greyser
- John M T Balmer
- Content type: Special Issue Paper
- Published: 27 July 2007
- Pages: 4 - 19
Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands

Authors
- Myfanwy M Trueman
- Nelarine Cornelius
- Alison J Killingbeck-Widdup
- Content type: Special Issue Paper
- Published: 27 August 2007
- Pages: 20 - 31
Corporate behaviour vs brand behaviour: Towards an integrated view?

Authors
- Tim O Brexendorf
- Joachim Kernstock
- Content type: Special Issue Paper
- Published: 27 August 2007
- Pages: 32 - 40
Organisational marketing, identity and the creative brand

Authors
- Shaun Powell
- Content type: Special Issue Paper
- Published: 27 August 2007
- Pages: 41 - 56
The role of internal branding in the delivery of employee brand promise

Authors
- Khanyapuss Punjaisri
- Alan Wilson
- Content type: Special Issue Paper
- Published: 27 August 2007
- Pages: 57 - 70
Retooling the corporate brand: A Foucauldian perspective on normalisation and differentiation

Authors
- Shirley Leitch
- Judy Motion
- Content type: Special Issue Paper
- Published: 27 August 2007
- Pages: 71 - 80
Case analysis of Independiente and others v Music Trade-Online (HK) Ltd and others [2007] EWHC 533 (Ch) — aka BPI v CD-WOW

Authors
- Lucy Aboulian
- James Stritch
- Content type: Legal Update
- Published: 27 August 2007
- Pages: 81 - 84

Volume 15, issue 1, September 2007

Special Issue: Corporate marketing and the branding of the organisation

Corporate marketing and the branding of the organisation

Corporate brands with a heritage

Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands

Corporate behaviour vs brand behaviour: Towards an integrated view?

Organisational marketing, identity and the creative brand

The role of internal branding in the delivery of employee brand promise

Retooling the corporate brand: A Foucauldian perspective on normalisation and differentiation

Case analysis of Independiente and others v Music Trade-Online (HK) Ltd and others [2007] EWHC 533 (Ch) — aka BPI v CD-WOW

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Volume 15, issue 1, September 2007

Special Issue: Corporate marketing and the branding of the organisation

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