Volume 13, issue 6, July 2006

7 articles in this issue

Net destiny global brand hell — unless communications practitioners value risk more transparently

Authors
- Chris Macrae
- Content type: Editorial
- Published: 01 July 2006
- Pages: 369 - 378
Delphic brand visioning to align stakeholder buy-in to the City of Birmingham brand

Authors
- Ben Virgo
- Leslie de Chernatony
- Content type: Paper
- Published: 01 July 2006
- Pages: 379 - 392
A comparison of qualitative and quantitative results concerning evaluations of co-branded offerings

Authors
- Sonia Dickinson
- Tara Heath
- Content type: Paper
- Published: 01 July 2006
- Pages: 393 - 406
Danone branding strategy in China

Authors
- T C Melewar
- Edgar Badal
- Joseann Small
- Content type: Paper
- Published: 01 July 2006
- Pages: 407 - 417
Building a political brand: Ideology or voter-driven strategy

Authors
- Peter Reeves
- Leslie de Chernatony
- Marylyn Carrigan
- Content type: Paper
- Published: 01 July 2006
- Pages: 418 - 428
Corporate reputation and shareholders' intentions: An attitudinal perspective

Authors
- Albert Caruana
- Charlene Cohen
- Kathleen A Krentler
- Content type: Paper
- Published: 01 July 2006
- Pages: 429 - 440
Legal update

Authors
- Lydia Chadwick
- Sarah Hodson
- Content type: Paper
- Published: 01 July 2006
- Pages: 441 - 444