Volume 13, issue 6, July 2006
7 articles in this issue
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Delphic brand visioning to align stakeholder buy-in to the City of Birmingham brand
Authors
- Ben Virgo
- Leslie de Chernatony
- Content type: Paper
- Published: 01 July 2006
- Pages: 379 - 392
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A comparison of qualitative and quantitative results concerning evaluations of co-branded offerings
Authors
- Sonia Dickinson
- Tara Heath
- Content type: Paper
- Published: 01 July 2006
- Pages: 393 - 406
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Danone branding strategy in China
Authors
- T C Melewar
- Edgar Badal
- Joseann Small
- Content type: Paper
- Published: 01 July 2006
- Pages: 407 - 417
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Building a political brand: Ideology or voter-driven strategy
Authors
- Peter Reeves
- Leslie de Chernatony
- Marylyn Carrigan
- Content type: Paper
- Published: 01 July 2006
- Pages: 418 - 428
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Corporate reputation and shareholders' intentions: An attitudinal perspective
Authors
- Albert Caruana
- Charlene Cohen
- Kathleen A Krentler
- Content type: Paper
- Published: 01 July 2006
- Pages: 429 - 440
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Legal update
Authors
- Lydia Chadwick
- Sarah Hodson
- Content type: Paper
- Published: 01 July 2006
- Pages: 441 - 444