Volume 1, issue 1, June 1993

9 articles in this issue

Innovation and debate: The way forward for brand management

Authors
- Tim Kelly
- Content type: Editorial
- Published: 01 June 1993
- Pages: 4 - 4
Quality and the brand management of medicines

Authors
- John H Starzewski
- Content type: Practice Paper
- Published: 01 June 1993
- Pages: 7 - 13
Own label and branded goods in fmcg markets: An assessment of the facts, the trends and the future

Authors
- Stephan Buck
- Content type: Practice Paper
- Published: 01 June 1993
- Pages: 14 - 21
Developing brands across borders

Authors
- Richard Zambuni
- Content type: Practice Paper
- Published: 01 June 1993
- Pages: 22 - 29
Brand awareness and acceptance: A seven-set classification for managers

Authors
- John R Rossiter
- Content type: Academic Paper
- Published: 01 June 1993
- Pages: 33 - 40
Are branding and marketing synonymous?

Authors
- Tim Ambler
- Content type: Academic Paper
- Published: 01 June 1993
- Pages: 41 - 48
The international implications of branding: Part I — Launching in the UK market: The Müller experience

Authors
- Isabel Davies
- Content type: Legal Paper
- Published: 01 June 1993
- Pages: 51 - 57
Legal update

Authors
- Isabel Davies
- Content type: Legal Paper
- Published: 01 June 1993
- Pages: 58 - 66
‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’

Authors
- Jack Sutcliffe
- Content type: Book Review
- Published: 01 June 1993
- Pages: 69 - 71