Volume 9, issue 2, May 2013
7 articles in this issue
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Why place branding is not about logos and slogans
Authors
- Robert Govers
- Content type: Editorial
- Published: 12 June 2013
- Pages: 71 - 75
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The Chinese Media Reciprocity Act, public diplomacy and the US–China relationship
Authors
- Emily T Metzgar
- Content type: Original Article
- Published: 06 March 2013
- Pages: 76 - 87
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Warm versus competent countries: National stereotyping effects on expectations of hedonic versus utilitarian product properties
Authors
- Michael Chattalas
- Hirokazu Takada
- Content type: Original Article
- Published: 10 April 2013
- Pages: 88 - 97
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Branding Smallville: Community place brand communication and business owner perceptions of performance in small town America
Authors
- Jay Sang Ryu
- Jane Swinney
- Content type: Original Article
- Published: 03 April 2013
- Pages: 98 - 108
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Country reputation and performance: The role of public relations and news media
Authors
- Rajul Jain
- Lawrence H Winner
- Content type: Original Article
- Published: 01 May 2013
- Pages: 109 - 123
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Place branding and endogenous rural development. Departure points for developing an inner brand of the River Minho estuary
Authors (first, second and last of 4)
- M Dolores DomÃnguez GarcÃa
- Lummina Horlings
- Xavier Simón Fernández
- Content type: Original Article
- Open Access
- Published: 17 July 2013
- Pages: 124 - 140