Volume 6, issue 1, February 2010

7 articles in this issue

Definitions of place branding – Working towards a resolution

Authors
- Simon Anholt Managing Editor
- Content type: Editorial
- Published: 16 May 2010
- Pages: 1 - 10
Public diplomacy: Seven lessons for its future from its past

Authors
- Nicholas J Cull
- Content type: Invited Article
- Published: 16 May 2010
- Pages: 11 - 17
Towards a theory of influence for twenty-first century foreign policy: The new public diplomacy in a globalized world

Authors
- Alex Evans
- David Steven
- Content type: Invited Article
- Published: 16 May 2010
- Pages: 18 - 26
Place branding: A view at arm's length

Authors
- Jeremy Hildreth
- Content type: A Practitioner's View
- Published: 16 May 2010
- Pages: 27 - 35
Place branding from a multi-level perspective

Authors
- Josefina Syssner
- Content type: Original Article
- Published: 16 May 2010
- Pages: 36 - 48
Place branding for sustainable futures: A case study

Authors
- Maria M Ryan
- Katherine Mizerski
- Content type: Original Article
- Published: 16 May 2010
- Pages: 49 - 57
Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study

Authors
- Marc Fetscherin
- Pascal Marmier
- Content type: Case Study
- Published: 16 May 2010
- Pages: 58 - 67