Volume 5, issue 3, August 2009
8 articles in this issue
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The Borat Effect
Authors
- Felix Stock
- Content type: Original Article
- Published: 28 September 2009
- Pages: 180 - 191
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Prefectural branding in Japan – Tourism, National Parks and the Shinshu brand
Authors (first, second and last of 4)
- Thomas Jones
- Shin Nagata
- Kenichiro Masuyama
- Content type: Original Article
- Published: 28 September 2009
- Pages: 192 - 201
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Marketing and managing nation branding during prolonged crisis: The case of Israel
Authors
- Eli Avraham
- Content type: Original Article
- Published: 28 September 2009
- Pages: 202 - 212
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Place branding with native species: Personality as a criterion
Authors
- Linda J Forristal
- Xinran Y Lehto
- Content type: Original Article
- Published: 28 September 2009
- Pages: 213 - 225
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Lynch, Urry and city marketing: Taking advantage of the city as a built and graphic image
Authors
- Gert-Jan Hospers
- Content type: Original Article
- Published: 28 September 2009
- Pages: 226 - 233
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Dubai's brand assessment success and failure in brand management – Part 1
Authors
- HongJu Lee
- Dipak Jain
- Content type: Student's Corner
- Published: 28 September 2009
- Pages: 234 - 246
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What's happened to anti-Americanism, and to the State Department? The Obama administration and public diplomacy: March to mid-June 2009
Authors
- John Brown
- Content type: Public Diplomacy Media Update
- Published: 28 September 2009
- Pages: 247 - 252