Volume 3, issue 1, January 2007
Special Issue: The Challenge of Place Branding in Emerging, Transitional, Negatively Viewed and Newly Industrialised Nations
- Issue editor
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- Simon Anholt
11 articles in this issue
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Preface
Authors
- Simon Anholt Managing Editor
- Content type: Preface
- Published: 28 February 2007
- Pages: 2 - 2
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Place branding: Dilemma or reconciliation between political ideology and economic pragmatism?
Authors
- David Gertner Associate Professor of Marketing
- Content type: Editorial
- Published: 28 February 2007
- Pages: 3 - 7
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The role and challenges of country branding in transition countries: The Central and Eastern European experience
Authors
- György Szondi
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 8 - 20
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Branding Thailand: Correcting the negative image of sex tourism
Authors
- Krittinee Nuttavuthisit
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 21 - 30
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Turkey's EU accession as a question of nation brand image
Authors
- Jan Dirk Kemming
- Özlem Sandikci
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 31 - 41
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Enhancing global-scale visibility and familiarity: The impact of World Baseball Classic on participating countries
Authors
- Jong Woo Jun
- Hyung Min Lee
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 42 - 52
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Export flagships in branding small developing countries: The cases of Costa Rica and Moldova
Authors
- Magdalena Florek
- Francisco Conejo
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 53 - 72
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Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialised nations
Authors
- Irving Rein
- Ben Shields
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 73 - 85
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Developing brands and emerging markets: An empirical application
Authors
- Philip C Zerrillo
- Gregory Metz Thomas
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 86 - 99
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Branding on ambiguity? Place branding without a national identity: Marketing Northern Ireland as a post-conflict society in the USA
Authors
- Michael Gould
- Heather Skinner
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 100 - 113