Volume 3, issue 1, January 2007

Special Issue: The Challenge of Place Branding in Emerging, Transitional, Negatively Viewed and Newly Industrialised Nations

Issue editor

Simon Anholt

11 articles in this issue

Foreword and Acknowledgments

Authors
- David Gertner
- Content type: OriginalPaper
- Published: 28 February 2007
- Pages: 1 - 1
Preface

Authors
- Simon Anholt Managing Editor
- Content type: Preface
- Published: 28 February 2007
- Pages: 2 - 2
Place branding: Dilemma or reconciliation between political ideology and economic pragmatism?

Authors
- David Gertner Associate Professor of Marketing
- Content type: Editorial
- Published: 28 February 2007
- Pages: 3 - 7
The role and challenges of country branding in transition countries: The Central and Eastern European experience

Authors
- György Szondi
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 8 - 20
Branding Thailand: Correcting the negative image of sex tourism

Authors
- Krittinee Nuttavuthisit
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 21 - 30
Turkey's EU accession as a question of nation brand image

Authors
- Jan Dirk Kemming
- Özlem Sandikci
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 31 - 41
Enhancing global-scale visibility and familiarity: The impact of World Baseball Classic on participating countries

Authors
- Jong Woo Jun
- Hyung Min Lee
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 42 - 52
Export flagships in branding small developing countries: The cases of Costa Rica and Moldova

Authors
- Magdalena Florek
- Francisco Conejo
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 53 - 72
Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialised nations

Authors
- Irving Rein
- Ben Shields
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 73 - 85
Developing brands and emerging markets: An empirical application

Authors
- Philip C Zerrillo
- Gregory Metz Thomas
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 86 - 99
Branding on ambiguity? Place branding without a national identity: Marketing Northern Ireland as a post-conflict society in the USA

Authors
- Michael Gould
- Heather Skinner
- Content type: Special Issue Paper
- Published: 28 February 2007
- Pages: 100 - 113

Volume 3, issue 1, January 2007

Special Issue: The Challenge of Place Branding in Emerging, Transitional, Negatively Viewed and Newly Industrialised Nations

Foreword and Acknowledgments

Preface

Place branding: Dilemma or reconciliation between political ideology and economic pragmatism?

The role and challenges of country branding in transition countries: The Central and Eastern European experience

Branding Thailand: Correcting the negative image of sex tourism

Turkey's EU accession as a question of nation brand image

Enhancing global-scale visibility and familiarity: The impact of World Baseball Classic on participating countries

Export flagships in branding small developing countries: The cases of Costa Rica and Moldova

Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialised nations

Developing brands and emerging markets: An empirical application

Branding on ambiguity? Place branding without a national identity: Marketing Northern Ireland as a post-conflict society in the USA

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Volume 3, issue 1, January 2007

Special Issue: The Challenge of Place Branding in Emerging, Transitional, Negatively Viewed and Newly Industrialised Nations

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