1. Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments

   • Tammo H.A. Bijmolt
   • Michel Wedel
   • Wayne S. DeSarbo

   Research Article Open access 25 September 2020 Pages: 1 - 15

   

2. More or Less? Consumer Goal Orientation and Product Choice

   • Haipeng (Allan) Chen
   • Woojin Choi
   • Fu Liu

   Research Article 25 March 2021 Pages: 16 - 26

   

3. Herding Among Retail Shoppers: the Case of Television Shopping Network

   • Ye Hu
   • Kitty Wang
   • Sam Hui

   Research Article 29 August 2020 Pages: 27 - 40

   

4. Power and Message Framing: the Case of Comparative Advertising

   • Xingbo Li
   • Shalini Sarin Jain
   • Shailendra Pratap Jain

   Research Article 13 July 2020 Pages: 41 - 49

   

5. Correction to: Customer Needs and Solutions, Vol 7, Issue 3–4

   Correction 09 December 2020 Pages: 50 - 50