1. Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets

   • Neil Bendle
   • Andrew Perkins

   Research Article 22 July 2019 Pages: 1 - 11

   

2. I Paid More than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions

   • Wenjing Dou
   • Wei Lu
   • Haipeng (Allan) Chen

   Research Article 22 June 2019 Pages: 12 - 18

   

3. A Market-Based Procedure for Assessing and Improving Content Validity

   • Gary F. Gebhardt
   • François A. Carrillat
   • William B. Locander

   Research Article 22 August 2019 Pages: 19 - 41