1. A Parametric Constrained Segmentation Methodology for Application in Sport Marketing

   • Wayne S. DeSarbo
   • Qian Chen
   • Ashley Stadler Blank

   Research Article 01 December 2017 Pages: 37 - 55

   

2. No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures

   • Yi He
   • Miao Hu
   • Wei He

   Research Article 10 October 2017 Pages: 56 - 67

   

3. Signaling Success: Word of Mouth as Self-Enhancement

   • Andrea C. Wojnicki
   • David Godes

   Research Article 25 October 2017 Pages: 68 - 82