About time in marketing: an assessment of the study of time and conceptual framework Jeffrey R. CarlsonWilliam T. Ross JrAdam J. Marquardt Theory/Conceptual 19 July 2019 Pages: 136 - 154
Pricing co-created value: an integrative framework and research agenda Stuart ReadStefan MichelKumar Rakesh Ranjan Theory/Conceptual 01 July 2019 Pages: 155 - 183
The contingent value of pay inequalities in sales organizations: integrating literatures in economics, management, and psychology Maria Rouziou Theory/Conceptual 22 June 2019 Pages: 184 - 204
Global new product development: moderating role of national culture on the link between buyer–seller interactions and innovation outcomes K. SivakumarSubroto Roy Theory/Conceptual 08 June 2019 Pages: 205 - 229
THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making Stefan SleepJohn HullandRichard A. Gooner Theory/Conceptual 06 June 2019 Pages: 230 - 248
Spillover effects in marketing: integrating core research domains Xenia RaufeisenLinda WulfHartmut H. Holzmüller Theory/Conceptual 29 May 2019 Pages: 249 - 267
Frontline knowledge networks in open collaboration models for service innovations Ozlem OzkokSimon J. BellKwanghui Lim Theory/Conceptual 04 March 2019 Pages: 268 - 288
A MAP for effective advertising: the metaphoric advertising processing model Eliza K. DehayJan R. Landwehr Theory/Conceptual Open access 17 January 2019 Pages: 289 - 303
Empowerment in marketing: synthesis, critical review, and agenda for future research Hajer BachoucheOuidade Sabri Theory/Conceptual 07 January 2019 Pages: 304 - 323
Firm authenticity: the construct, research propositions, and managerial implications Saeed TajdiniEdward Ramirez Theory/Conceptual 03 January 2019 Pages: 324 - 338
The ultimate co-creation: leveraging customer input in business model innovation Shinhye KimMelanie BowenXiaohan (Hannah) Wen Theory/Conceptual 03 January 2019 Pages: 339 - 356
The extended self, product valuation, and the endowment effect Daniel Villanova Theory/Conceptual 19 December 2018 Pages: 357 - 371
Building marketing capabilities: principles from the field Bernard J. JaworskiRobert S. Lurie Theory/Conceptual 25 November 2019 Pages: 372 - 380
Researching marketing capabilities: reflections from academia Neil A. Morgan Commentary 25 November 2019 Pages: 381 - 385