1. Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)

   • Matthew B. Lunde

   Theory/Conceptual 17 July 2018 Pages: 85 - 110

   

2. Complex systems: marketing’s new frontier

   • William Rand
   • Roland T. Rust
   • Min Kim

   Theory/Conceptual 13 July 2018 Pages: 111 - 127

   

3. Brand-self connections and brand prominence as drivers of employee brand attachment

   • Lucy Gill-Simmen
   • Deborah J. MacInnis
   • C. Whan Park

   Theory/Conceptual 15 March 2018 Pages: 128 - 146

   

4. Toward an improved conceptual understanding of consumer ambivalence

   • Jenni Sipilä
   • Anssi Tarkiainen
   • Sanna Sundqvist

   Theory/Conceptual 31 July 2017 Pages: 147 - 162

   

5. Market orientation − firm performance link in a dynamic environment: looking inside the black box

   • Rahul Kumar Sett

   Theory/Conceptual 07 August 2017 Pages: 163 - 179

   

6. Constructing a theoretical framework for the process of innovation legitimation

   • Anastasia Thyroff
   • Jennifer Christie Siemens
   • Jeff B. Murray

   Theory/Conceptual 15 January 2018 Pages: 180 - 194

   

7. A framework for studying the impact of outdoor atmospherics in retailing

   • Peter H. Bloch
   • Omid Kamran-Disfani

   Theory/Conceptual 26 March 2018 Pages: 195 - 213

   

8. Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research

   • Sanam Akhavannasab
   • Danilo C. Dantas
   • Sylvain Senecal

   Theory/Conceptual 11 July 2018 Pages: 214 - 227

   

9. The transition from products to connected health

   • Bernard J. Jaworski
   • Michael (Mick) Farrell

   Theory/Conceptual 05 December 2018 Pages: 228 - 232

10. The transition from products to connected health: observations and avenues for future research

    • Leyland Pitt
    • Sarah Lord Ferguson
    • Pierre Berthon

    Commentary 15 November 2018 Pages: 233 - 239