Volume 7, Issue 3-4

December 2017

Special Issue: A Marketing Perspective on Business Models

Issue Editors:

8 articles in this issue

A marketing perspective on business models
Hubert Gatignon
Xavier Lecocq
Alina Sorescu
Editorial 05 January 2018 Pages: 85 - 89
Business model innovation: a marketing ecosystem view
Thomas S. Robertson
Theory/Conceptual 12 October 2017 Pages: 90 - 100
Marketing to the poor: an institutional model of exchange in emerging markets
Jaideep Prabhu
Paul Tracey
Magda Hassan
Theory/Conceptual Open access 31 August 2017 Pages: 101 - 122
The dynamic approach to business models
Anna-Greta Nyström
Miia Mustonen
Theory/Conceptual 27 November 2017 Pages: 123 - 137
A new conceptual lens for marketing: a configurational perspective based on the business model concept
Alexander Leischnig
Björn S. Ivens
Nadine Kammerlander
Theory/Conceptual 28 December 2017 Pages: 138 - 153
Combining big data and lean startup methods for business model evolution
Steven H. Seggie
Emre Soyer
Koen H. Pauwels
Theory/Conceptual 12 December 2017 Pages: 154 - 169
Exploring and extending a collective open business model
Annette Popp Tower
Charles H. Noble
Theory/Conceptual 18 December 2017 Pages: 170 - 182
Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models
Ivan Fedorenko
Pierre Berthon
Theory/Conceptual 15 December 2017 Pages: 183 - 194

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