Conducting field-based, discovery-oriented research: lessons from our market orientation research experience Bernard J. JaworskiAjay K. Kohli Theory/Conceptual 01 April 2017 Pages: 4 - 12
Market orientation: reflections on field-based, discovery-oriented research Gregory S. Carpenter Commentary 02 June 2017 Pages: 13 - 19
Disruptive marketing strategy G. Tomas M. HultDavid J. Ketchen Jr Commentary 13 June 2017 Pages: 20 - 25
Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar Rajan Varadarajan Commentary 06 June 2017 Pages: 26 - 35
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research Shelby D. Hunt Theory/Conceptual 20 April 2017 Pages: 52 - 66
The self-concept life cycle and brand perceptions: An interdisciplinary perspective Hector Gonzalez-Jimenez Theory/Conceptual Open access 26 April 2017 Pages: 67 - 84