Marketing’s forthcoming Age of imagination Gerald Zaltman Theory/Conceptual 09 November 2016 Pages: 99 - 115
What makes a good theory practical? Bobby J. CalderAlice M. Tybout Commentary 09 November 2016 Pages: 116 - 124
Reflections on marketing and imagination William L. Wilkie Commentary 09 November 2016 Pages: 125 - 131
From fragmentation to imagination: moving to Marketing’s next Era Robin A. Coulter Commentary 09 November 2016 Pages: 132 - 141
Consumer cooperatives: uncovering the value potential of customer ownership Antti TalonenIiro JussilaTimo Rintamäki Theory/Conceptual 22 September 2016 Pages: 142 - 156
Leveraged marketing communications: a framework for explaining the effects of secondary brand associations Lars BergkvistCharles R. Taylor Theory/Conceptual 08 September 2016 Pages: 157 - 175
Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets Dev Narayan SarkarKaushik KunduHimadri Roy Chaudhuri Theory/Conceptual 15 October 2016 Pages: 176 - 193