The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare Shelby D. Hunt Theory/Conceptual 13 November 2015 Pages: 61 - 77
Strategic marketing, marketing strategy and market strategy Rajan Varadarajan Theory/Conceptual 27 November 2015 Pages: 78 - 90
Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare” Neil A. Morgan Theory/Conceptual 31 October 2015 Pages: 91 - 97
Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance Sundar Bharadwaj Theory\/Conceptual 21 November 2015 Pages: 98 - 102
Retail capability systems Efua ObengJohn E. PrescottJames Maxham III Theory/Conceptual 22 July 2015 Pages: 103 - 122
Knowledge management capabilities of lead firms in innovation ecosystems Chander Velu Theory/Conceptual 26 August 2015 Pages: 123 - 141
Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences Gregory J. Kivenzor Theory/Conceptual 31 October 2015 Pages: 142 - 158
