On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments Marcel LichtersMarko SarstedtBodo Vogt Theory/Conceptual 21 April 2015 Pages: 1 - 19
Explicating the inductive realist model of theory generation Shelby D. Hunt Theory/Conceptual 03 April 2015 Pages: 20 - 27
An integrated framework for design perception and brand equity Abhishek MishraSatyabhushan DashNaresh K. Malhotra Theory/Conceptual 10 February 2015 Pages: 28 - 44
A framework for the formation of governance portfolios in international interfirm marketing collaborations Steven H. DahlquistDavid A. Griffith Theory/Conceptual 14 April 2015 Pages: 45 - 59