Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? Jasmin BaumannKenneth Le Meunier-FitzHugh ReviewPaper 27 February 2013 Pages: 5 - 20
Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters Haithem ZourrigJean-Charles ChebatAlexandra Medina-Borja ReviewPaper 25 September 2013 Pages: 21 - 31
Material and efficient cause interpretations of the formative model: resolving misunderstandings and clarifying conceptual language Nick LeeJohn W. CadoganLaura Chamberlain ReviewPaper 14 January 2014 Pages: 32 - 43