On the impactfulness of theory and review articles Robert A. PetersonVictoria L. Crittenden EditorialNotes 09 May 2012 Pages: 1 - 4
Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation Shelby D. Hunt ReviewPaper 14 March 2012 Pages: 5 - 18
Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets Hannah S. LeeDavid A. Griffith ReviewPaper 03 April 2012 Pages: 19 - 33
Effectual marketing planning for new ventures Peter S. WhalenSamuel S. Holloway ReviewPaper 22 May 2012 Pages: 34 - 43