Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing Liliana L. BoveThomas W. Gruen Editorial 07 June 2023 Pages: 1 - 4
Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG John F. Gaski Commentary 07 March 2023 Pages: 5 - 11
Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge Vahid Rahmani Theory/Conceptual 28 April 2023 Pages: 12 - 33
A theory of predictive sales analytics adoption Johannes HabelSascha AlaviNicolas Heinitz Theory/conceptual Open access 13 February 2023 Pages: 34 - 54
The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender Natalia RogovaShashi Matta Theory/Conceptual Open access 05 November 2022 Pages: 55 - 70
Market orientation (once again): Challenges and a suggested solution Aksel I. Rokkan Theory/Conceptual Open access 12 September 2022 Pages: 71 - 91
Older consumers and technology: A critical systematic literature review Paolo Franco Theory/Conceptual Open access 22 June 2023 Pages: 92 - 121
Why so toxic? A framework for exploring customer toxicity Barbara DuffekAndreas B. EisingerichOmar Merlo Theory/Conceptual Open access 01 June 2023 Pages: 122 - 143
Metaverse—will it change the world or be a whole new world in and of itself? David J ReibsteinRaghu Iyengar Commentary 13 June 2023 Pages: 144 - 150
Marketing on the metaverse: Research opportunities and challenges Shuya LuOfer Mintz Theory/Conceptual 03 June 2023 Pages: 151 - 166
Correction to: Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field Terry ClarkThomas Martin KeyCarol Azab Correction 28 December 2022 Pages: 167 - 167