1. Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing

   • Liliana L. Bove
   • Thomas W. Gruen

   Editorial 07 June 2023 Pages: 1 - 4

2. Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG

   • John F. Gaski

   Commentary 07 March 2023 Pages: 5 - 11

3. Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge

   • Vahid Rahmani

   Theory/Conceptual 28 April 2023 Pages: 12 - 33

   

4. A theory of predictive sales analytics adoption

   • Johannes Habel
   • Sascha Alavi
   • Nicolas Heinitz

   Theory/conceptual Open access 13 February 2023 Pages: 34 - 54

   

5. The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender

   • Natalia Rogova
   • Shashi Matta

   Theory/Conceptual Open access 05 November 2022 Pages: 55 - 70

   

6. Market orientation (once again): Challenges and a suggested solution

   • Aksel I. Rokkan

   Theory/Conceptual Open access 12 September 2022 Pages: 71 - 91

   

7. Older consumers and technology: A critical systematic literature review

   • Paolo Franco

   Theory/Conceptual Open access 22 June 2023 Pages: 92 - 121

   

8. Why so toxic? A framework for exploring customer toxicity

   • Barbara Duffek
   • Andreas B. Eisingerich
   • Omar Merlo

   Theory/Conceptual Open access 01 June 2023 Pages: 122 - 143

   

9. Metaverse—will it change the world or be a whole new world in and of itself?

   • David J Reibstein
   • Raghu Iyengar

   Commentary 13 June 2023 Pages: 144 - 150

10. Marketing on the metaverse: Research opportunities and challenges

    • Shuya Lu
    • Ofer Mintz

    Theory/Conceptual 03 June 2023 Pages: 151 - 166

11. Correction to: Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field

    • Terry Clark
    • Thomas Martin Key
    • Carol Azab

    Correction 28 December 2022 Pages: 167 - 167