1. Fostering scholarly discussion in marketing

   • Stephen L. Vargo

   Editorial 31 December 2022 Pages: 137 - 138

2. The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal

   • Shelby D. Hunt
   • Sreedhar Madhavaram
   • Hunter N. Hatfield

   Theory/Conceptual 13 October 2022 Pages: 139 - 156

3. Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field

   • Terry Clark
   • Thomas Martin Key
   • Carol Azab

   Commentary 18 November 2022 Pages: 157 - 161

4. Folds in historical time and possible worlds for the marketing discipline: A commentary

   • Linda L. Price

   Commentary 08 December 2022 Pages: 162 - 167

5. Developing and renewing marketing as a scientific discipline through reflexive cocreation

   • Anu Helkkula
   • Eric Arnould

   Commentary Open access 10 December 2022 Pages: 168 - 173

6. Resurrecting marketing: Focus on the phenomena!

   • Suvi Nenonen

   Commentary Open access 13 December 2022 Pages: 174 - 176

7. A general theory of marketing: Conceivable, elusive, or illusive

   • Rajan Varadarajan

   Commentary 14 December 2022 Pages: 177 - 183

8. Challenging the troubled status of the marketing discipline

   • Anders Gustafsson
   • Tohid Ghanbarpour

   Commentary 06 December 2022 Pages: 184 - 187

9. Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline

   • Sreedhar Madhavaram
   • Hunter N. Hatfield

   Commentary 26 December 2022 Pages: 188 - 195

10. ‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital

    • Vikram Kapoor
    • Russell Belk

    Theory/Conceptual Open access 01 September 2022 Pages: 196 - 215

    

11. Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships

    • Zeynep Müge Güzel
    • Aysegul Ozsomer

    Theory/Conceptual 02 July 2022 Pages: 216 - 237

    

12. Robots in retail: Rolling out the Whiz

    • Aric Rindfleisch
    • Nobuyuki Fukawa
    • Naoto Onzo

    Theory/Conceptual 02 December 2022 Pages: 238 - 244

    

13. How robots will affect the future of retailing

    • Abhijit Guha
    • Dhruv Grewal

    Commentary 02 December 2022 Pages: 245 - 252

    

14. Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers

    • J. Joseph Cronin Jr.

    Correction 02 July 2022 Pages: 253 - 253