Perspectives on socially responsible marketing: the chasm widens O. C. Ferrell Editorial 10 June 2022 Pages: 1 - 6
Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience John F. Gaski Theory/Conceptual 10 June 2022 Pages: 7 - 24
A critique of corporate social responsibility in light of classical economics Saurabh Ahluwalia Commentary 10 June 2022 Pages: 25 - 29
Marketing’s new myopia: Expanding the social responsibilities of marketing managers J. Joseph Cronin Jr. Commentary 10 June 2022 Pages: 30 - 37
Why should marketers be forced to ignore their moral awareness? A reply to Gaski Geert DemuijnckPatrick E. Murphy Commentary 10 June 2022 Pages: 38 - 43
Marketing as problem solver: in defense of social responsibility Kelly D. MartinStasha Burpee Commentary 10 June 2022 Pages: 44 - 51
Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world Keyoor PuraniKrishnan Jeesha Theory/Conceptual 07 January 2021 Pages: 52 - 70
A renewable resource model of health decision-making: insights to improve health marketing Sarah Lord FergusonPierre Berthon Theory/Conceptual 28 October 2021 Pages: 71 - 84
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises Andrew S. GallanAnu Helkkula Theory/Conceptual 22 March 2022 Pages: 85 - 101
An exploration of how boards of directors impact chief marketing officer performance: Insights from the field Kimberly A. Whitler Commentary 10 June 2022 Pages: 105 - 115
The impact of boards of directors on chief marketing officer performance: Framing and research agenda Kimberly A. WhitlerBen LeeSarah Young Theory/Conceptual 10 June 2022 Pages: 116 - 136
