1. Informing marketing theory through consumer culture theoretics

   • Eric Arnould
   • David Crockett
   • Giana Eckhardt

   Editorial 27 April 2021 Pages: 1 - 8

2. From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption

   • Hope Jensen Schau
   • Melissa Archpru Akaka

   Theory/Conceptual 31 October 2020 Pages: 9 - 22

   

3. Re-examining utopia in contemporary consumption: conceptualization and implications for marketing

   • Aleksandrina Atanasova

   Theory/Conceptual Open access 19 February 2021 Pages: 23 - 39

4. The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream

   • Jack Coffin
   • Andreas Chatzidakis

   Theory/Conceptual Open access 25 January 2021 Pages: 40 - 59

   

5. The new frontier of consumer experiences: escape through pain

   • Bernard Cova

   Theory/Conceptual 02 June 2020 Pages: 60 - 69

6. The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory

   • Sarah C. Grace

   Theory/Conceptual 02 February 2021 Pages: 70 - 80

   

7. Mapping spheres of exchange: a multidimensional approach to commoditization and singularization

   • Karin Brondino-Pompeo

   Theory/Conceptual 26 April 2021 Pages: 81 - 95

   

8. Developing a strong sustainability research program in marketing

   • Melea Press

   Theory/Conceptual Open access 10 December 2020 Pages: 96 - 114

   

9. Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind

   • Bruno Dyck
   • Rajesh V. Manchanda

   Theory/Conceptual 07 January 2021 Pages: 115 - 132

10. Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind

    • Bruno Dyck
    • Rajesh V. Manchanda

    Correction 26 January 2021 Pages: 133 - 133

11. Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?

    • Andrea Prothero
    • Pierre McDonagh

    Commentary Open access 28 May 2021 Pages: 134 - 139

12. Addressing socio-ecological issues in marketing: environmental, social and governance (ESG)

    • O. C. Ferrell

    Commentary 24 June 2021 Pages: 140 - 144

13. The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing

    • Ramona De Luca
    • Delane Botelho

    Theory/Conceptual 16 August 2019 Pages: 145 - 161

    

14. The instantaneous commitment effect: developing stakeholder orientation among managers

    • Shashank Vaid
    • Michael Ahearne

    Theory/Conceptual 07 July 2020 Pages: 162 - 179

    

15. Netflix: Reinvention across multiple time periods

    • Bernard J. Jaworski

    Theory/Conceptual 12 April 2021 Pages: 180 - 193

16. Netflix: reinvention across multiple time periods, reflections and directions for future research

    • Joel Mier
    • Ajay K. Kohli

    Commentary 17 April 2021 Pages: 194 - 205