Ruminations about making a theoretical contribution Victoria L. CrittendenRobert A. Peterson EditorialNotes 13 October 2011 Pages: 67 - 71
Developing successful theories in marketing: insights from resource-advantage theory Shelby D. Hunt ReviewPaper 14 June 2011 Pages: 72 - 84
Commentary on “developing successful theories in marketing: insights from resource-advantage theory” Bodo B. Schlegelmilch EditorialNotes 24 August 2011 Pages: 85 - 89
Systematic reflection as a learning opportunity S. Adam Brasel ReviewPaper 24 August 2011 Pages: 90 - 92
Commentary on “developing successful theories in marketing: insights from resource-advantage theory” Colin Campbell EditorialNotes 19 August 2011 Pages: 93 - 94
Developing successful theories in marketing and R-A theory: Historical evolution? Other drivers? What’s important? What’s next? Shelby D. Hunt EditorialNotes 06 October 2011 Pages: 95 - 98
Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics Kiran KarandeAltaf MerchantK. Sivakumar Erratum 02 August 2011 Pages: 99 - 116