AMS Review - Open Access Articles

AMS Review publishes open access articles that are freely available online. Recent open access articles in the journal include:

• Developing a strong sustainability research program in marketing
  Melea Press

• Reclaiming or rebranding marketing: implications beyond digital
  Thomas Ritter

• Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior
  William Sun

• Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption
  Sven Heidenreich & Katrin Talke 

• The changing role of marketing: transformed propositions, processes and partnerships
  Kaj Storbacka, Ted Moser

• View All Open Access Articles in AMS Review.

If you are interested in publishing an open access article in AMS Review, learn more about Springer's Open Choice program and also Springer's Compact Agreements with participating countries and institutions that cover open access costs for authors.