AMS Review - Open Access Articles
AMS Review publishes open access articles that are freely available online. Recent open access articles in the journal include:
Developing a strong sustainability research program in marketing
Melea PressReclaiming or rebranding marketing: implications beyond digital
Thomas RitterToward a theory of ethical consumer intention formation: re-extending the theory of planned behavior
William SunConsequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption
Sven Heidenreich & Katrin TalkeThe changing role of marketing: transformed propositions, processes and partnerships
Kaj Storbacka, Ted Moser
If you are interested in publishing an open access article in AMS Review, learn more about Springer's Open Choice program and also Springer's Compact Agreements with participating countries and institutions that cover open access costs for authors.