Transforming customer experience: A story of ambition, values, beliefs, and digital capabilities Seán Meehan Theory/Conceptual 21 May 2024
Consumer proactive empowerment: A systematic review and taxonomy development Swapan Deep Arora Theory/Conceptual 11 May 2024
Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts Zoë GodfreyDaniel Korschun Theory/Conceptual 02 May 2024
A theoretical framework to guide AI ethical decision making O. C. FerrellDana E. HarrisonBryan W. Hochstein Theory/Conceptual 13 April 2024
Freedom from interference: Decisional privacy as a dimension of consumer privacy online Lena V. Bjørlo Theory/Conceptual Open access 13 March 2024
Conceptualizing customer experience in multi-actor platforms Dhrithi MahadevanG. Shainesh Theory/Conceptual 19 January 2024
Conceptual reconciliation for clarity and impact Stephen L. Vargo Editorial 27 December 2023 Pages: 169 - 172
Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing Terry ClarkThomas Martin KeyCarol Azab Theory/Conceptual 06 December 2023 Pages: 232 - 249
A practice theoretic perspective on influence Gulay Taltekin Guzel Theory/Conceptual 04 December 2023 Pages: 250 - 261
A rhizomatic reflection on market systems dynamics research Eileen FischerMarkus Giesler Commentary Open access 01 December 2023 Pages: 196 - 199
Value co-destruction: Problems and solutions Matthew AlexanderNiklas Vallström Theory/Conceptual Open access 30 November 2023 Pages: 200 - 210
Talent management in marketing: A framework and agenda for future research Stacey L. MalekGeorgia KirilovaShikhar Sarin Theory/Conceptual 06 November 2023 Pages: 327 - 349
The management of marketing talent Bernard J. Jaworski Commentary Open access 03 November 2023 Pages: 320 - 326
Who is responsible for well-being? Exploring responsibilization in transformative service research Hannu TikkanenLinda AlkireLinh Hoang Vu Theory/Conceptual 27 October 2023 Pages: 262 - 276
User circularity practices: Adopting a user stewardship perspective for a circular economy Jodie ConduitIngo Oswald KarpenTaylor Willmott Theory/Conceptual Open access 11 October 2023 Pages: 211 - 231
Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research Kendall ParkSteve HoefflerKevin Lane Keller Theory/Conceptual 15 September 2023 Pages: 277 - 296
A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues Xianfang ZengJames AgarwalMehdi Mourali Theory/Conceptual 12 September 2023 Pages: 297 - 319
Market system dynamics (MSD): A process-oriented review of the literature Giuseppe PedelientoFederico MangiòDaniela Andreini Theory/Conceptual Open access 30 June 2023 Pages: 173 - 195
Older consumers and technology: A critical systematic literature review Paolo Franco Theory/Conceptual Open access 22 June 2023 Pages: 92 - 121
Metaverse—will it change the world or be a whole new world in and of itself? David J ReibsteinRaghu Iyengar Commentary 13 June 2023 Pages: 144 - 150
Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing Liliana L. BoveThomas W. Gruen Editorial 07 June 2023 Pages: 1 - 4
Marketing on the metaverse: Research opportunities and challenges Shuya LuOfer Mintz Theory/Conceptual 03 June 2023 Pages: 151 - 166
Why so toxic? A framework for exploring customer toxicity Barbara DuffekAndreas B. EisingerichOmar Merlo Theory/Conceptual Open access 01 June 2023 Pages: 122 - 143
Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge Vahid Rahmani Theory/Conceptual 28 April 2023 Pages: 12 - 33
Replies to comments on “Toward social responsibility,” also incorporating a focus on ESG John F. Gaski Commentary 07 March 2023 Pages: 5 - 11
A theory of predictive sales analytics adoption Johannes HabelSascha AlaviNicolas Heinitz Theory/conceptual Open access 13 February 2023 Pages: 34 - 54
Fostering scholarly discussion in marketing Stephen L. Vargo Editorial 31 December 2022 Pages: 137 - 138
Correction to: Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field Terry ClarkThomas Martin KeyCarol Azab Correction 28 December 2022 Pages: 167 - 167
Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline Sreedhar MadhavaramHunter N. Hatfield Commentary 26 December 2022 Pages: 188 - 195
A general theory of marketing: Conceivable, elusive, or illusive Rajan Varadarajan Commentary 14 December 2022 Pages: 177 - 183
Resurrecting marketing: Focus on the phenomena! Suvi Nenonen Commentary Open access 13 December 2022 Pages: 174 - 176
Developing and renewing marketing as a scientific discipline through reflexive cocreation Anu HelkkulaEric Arnould Commentary Open access 10 December 2022 Pages: 168 - 173
Folds in historical time and possible worlds for the marketing discipline: A commentary Linda L. Price Commentary 08 December 2022 Pages: 162 - 167
Challenging the troubled status of the marketing discipline Anders GustafssonTohid Ghanbarpour Commentary 06 December 2022 Pages: 184 - 187
How robots will affect the future of retailing Abhijit GuhaDhruv Grewal Commentary 02 December 2022 Pages: 245 - 252
Robots in retail: Rolling out the Whiz Aric RindfleischNobuyuki FukawaNaoto Onzo Theory/Conceptual 02 December 2022 Pages: 238 - 244
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field Terry ClarkThomas Martin KeyCarol Azab Commentary 18 November 2022 Pages: 157 - 161
The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender Natalia RogovaShashi Matta Theory/Conceptual Open access 05 November 2022 Pages: 55 - 70
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal Shelby D. HuntSreedhar MadhavaramHunter N. Hatfield Theory/Conceptual 13 October 2022 Pages: 139 - 156
Market orientation (once again): Challenges and a suggested solution Aksel I. Rokkan Theory/Conceptual Open access 12 September 2022 Pages: 71 - 91
‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital Vikram KapoorRussell Belk Theory/Conceptual Open access 01 September 2022 Pages: 196 - 215
Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers J. Joseph Cronin Jr. Correction 02 July 2022 Pages: 253 - 253
Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships Zeynep Müge GüzelAysegul Ozsomer Theory/Conceptual 02 July 2022 Pages: 216 - 237
The impact of boards of directors on chief marketing officer performance: Framing and research agenda Kimberly A. WhitlerBen LeeSarah Young Theory/Conceptual 10 June 2022 Pages: 116 - 136
An exploration of how boards of directors impact chief marketing officer performance: Insights from the field Kimberly A. Whitler Commentary 10 June 2022 Pages: 105 - 115
Marketing as problem solver: in defense of social responsibility Kelly D. MartinStasha Burpee Commentary 10 June 2022 Pages: 44 - 51
Why should marketers be forced to ignore their moral awareness? A reply to Gaski Geert DemuijnckPatrick E. Murphy Commentary 10 June 2022 Pages: 38 - 43
Marketing’s new myopia: Expanding the social responsibilities of marketing managers J. Joseph Cronin Jr. Commentary 10 June 2022 Pages: 30 - 37
