1. Moving forward…

   • Stephen L. Vargo

   Editorial 18 November 2019 Pages: 133 - 135

2. About time in marketing: an assessment of the study of time and conceptual framework

   • Jeffrey R. Carlson
   • William T. Ross Jr
   • Adam J. Marquardt

   Theory/Conceptual 19 July 2019 Pages: 136 - 154

   

3. Pricing co-created value: an integrative framework and research agenda

   • Stuart Read
   • Stefan Michel
   • Kumar Rakesh Ranjan

   Theory/Conceptual 01 July 2019 Pages: 155 - 183

   

4. The contingent value of pay inequalities in sales organizations: integrating literatures in economics, management, and psychology

   • Maria Rouziou

   Theory/Conceptual 22 June 2019 Pages: 184 - 204

   

5. Global new product development: moderating role of national culture on the link between buyer–seller interactions and innovation outcomes

   • K. Sivakumar
   • Subroto Roy

   Theory/Conceptual 08 June 2019 Pages: 205 - 229

   

6. THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making

   • Stefan Sleep
   • John Hulland
   • Richard A. Gooner

   Theory/Conceptual 06 June 2019 Pages: 230 - 248

   

7. Spillover effects in marketing: integrating core research domains

   • Xenia Raufeisen
   • Linda Wulf
   • Hartmut H. Holzmüller

   Theory/Conceptual 29 May 2019 Pages: 249 - 267

   

8. Frontline knowledge networks in open collaboration models for service innovations

   • Ozlem Ozkok
   • Simon J. Bell
   • Kwanghui Lim

   Theory/Conceptual 04 March 2019 Pages: 268 - 288

   

9. A MAP for effective advertising: the metaphoric advertising processing model

   • Eliza K. Dehay
   • Jan R. Landwehr

   Theory/Conceptual Open access 17 January 2019 Pages: 289 - 303

   

10. Empowerment in marketing: synthesis, critical review, and agenda for future research

    • Hajer Bachouche
    • Ouidade Sabri

    Theory/Conceptual 07 January 2019 Pages: 304 - 323

    

11. Firm authenticity: the construct, research propositions, and managerial implications

    • Saeed Tajdini
    • Edward Ramirez

    Theory/Conceptual 03 January 2019 Pages: 324 - 338

    

12. The ultimate co-creation: leveraging customer input in business model innovation

    • Shinhye Kim
    • Melanie Bowen
    • Xiaohan (Hannah) Wen

    Theory/Conceptual 03 January 2019 Pages: 339 - 356

    

13. The extended self, product valuation, and the endowment effect

    • Daniel Villanova

    Theory/Conceptual 19 December 2018 Pages: 357 - 371

    

14. Building marketing capabilities: principles from the field

    • Bernard J. Jaworski
    • Robert S. Lurie

    Theory/Conceptual 25 November 2019 Pages: 372 - 380

15. Researching marketing capabilities: reflections from academia

    • Neil A. Morgan

    Commentary 25 November 2019 Pages: 381 - 385