Electronic Markets on Internet marketing Rainer AltHubert Ă–sterle Editorial 29 August 2013 Pages: 173 - 174
Introduction to the special theme on Internet marketing Christopher P. HollandKristin DiehlAndreas Herrmann Preface 21 August 2013 Pages: 175 - 176
Internet marketing: a content analysis of the research J. Ken Corley IIZack JourdanW. Rhea Ingram Special theme Open access 31 January 2013 Pages: 177 - 204
A cross-industry analysis of the spillover effect in paid search advertising Florian NottorfBurkhardt Funk Special theme 31 January 2013 Pages: 205 - 216
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products Philipp ReichhartChristian PescherMartin Spann Special Theme 05 April 2013 Pages: 217 - 225
Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective Quansheng WangPeijian SongXue Yang General Research 21 December 2012 Pages: 227 - 239
How individuals choose topics to contribute at an online context Naren Peddibhotla General Research 20 March 2013 Pages: 241 - 250
Developing a decision support system for business model design Dave DaasToine HurkmansHarry Bouwman General Research 29 December 2012 Pages: 251 - 265