1. Ethics and consumption: a difficult balance

   • Montserrat Díaz-Méndez

   Theoretical Developments 17 March 2010 Pages: 1 - 10

2. Children’s perceived and ideal body images: social marketing implications

   • Simone Pettigrew
   • Melanie Pescud
   • Robert J. Donovan

   Original Article 23 November 2009 Pages: 11 - 19

3. Understanding university image: a structural equation model approach

   • Paulo O. Duarte
   • Helena B. Alves
   • Mário B. Raposo

   Original Article 15 December 2009 Pages: 21 - 36

   

4. On the relevance of accreditations of executive MBA programs—the perception of the customers

   • Bernd Helmig
   • Sarah Bürgisser
   • Katharina Spraul

   Original Article 08 January 2010 Pages: 37 - 55

   

5. Marketing for a non-profit organization

   • Evangelia K. Blery
   • Efstathia Katseli
   • Nertilda Tsara

   Original Article 24 February 2010 Pages: 57 - 68

   

6. Towards a conceptual model for assessing the quality of public services

   • Cláudia Carvalho
   • Carlos Brito
   • José Sarsfield Cabral

   Original Article 09 March 2010 Pages: 69 - 86

   

7. Marketing through sport: a case of a religious organization

   • Seungbum Lee

   Case Report 08 January 2010 Pages: 87 - 96

8. Comparative analysis of cooperation mechanisms between power authorities and civil society institutions: by the cases of Russia and Great Britain

   • Alexandra Stepanova

   PhD Thesis Review 06 February 2010 Pages: 97 - 99