Ethics and consumption: a difficult balance Montserrat Díaz-Méndez Theoretical Developments 17 March 2010 Pages: 1 - 10
Children’s perceived and ideal body images: social marketing implications Simone PettigrewMelanie PescudRobert J. Donovan Original Article 23 November 2009 Pages: 11 - 19
Understanding university image: a structural equation model approach Paulo O. DuarteHelena B. AlvesMário B. Raposo Original Article 15 December 2009 Pages: 21 - 36
On the relevance of accreditations of executive MBA programs—the perception of the customers Bernd HelmigSarah BürgisserKatharina Spraul Original Article 08 January 2010 Pages: 37 - 55
Marketing for a non-profit organization Evangelia K. BleryEfstathia KatseliNertilda Tsara Original Article 24 February 2010 Pages: 57 - 68
Towards a conceptual model for assessing the quality of public services Cláudia CarvalhoCarlos BritoJosé Sarsfield Cabral Original Article 09 March 2010 Pages: 69 - 86
Marketing through sport: a case of a religious organization Seungbum Lee Case Report 08 January 2010 Pages: 87 - 96
Comparative analysis of cooperation mechanisms between power authorities and civil society institutions: by the cases of Russia and Great Britain Alexandra Stepanova PhD Thesis Review 06 February 2010 Pages: 97 - 99