Insights from a review of the literature on cause marketing Walter WymerAdrian Sargeant OriginalPaper Pages: 9 - 15
Why do managers give? Applying pro-social behaviour theory to understand firm giving Carmen Valor OriginalPaper Pages: 17 - 28
Investing in sustainability: Delusions and potential benefits of socially responsible investing Eric De Keuleneer OriginalPaper Pages: 29 - 48
Experience and satisfaction of visitors to museums and cultural exhibitions María del Carmen de RojasMaría del Carmen Camarero OriginalPaper Pages: 49 - 65
Marketing communication in the Czech Republic and Slovakian localities: Ten years of the international projectcommunicating town Miroslav ForetVěra Foretová OriginalPaper Pages: 81 - 92