1. Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic

   • Passent Ibrahim Tantawi

   Original Article 05 January 2023 Pages: 1 - 25

   

2. No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising

   • Chundong Zheng
   • Huan Niu
   • Han Wang

   Original Article 09 January 2023 Pages: 27 - 49

   

3. Verification of GPDS planning framework for social marketing: a Delphi method

   • M. Bilal Akbar
   • Elizabeth Barnes

   Original Article Open access 11 January 2023 Pages: 51 - 81

   

4. Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt

   • Soumya Singh
   • Sapna Singh

   Original Article 11 January 2023 Pages: 83 - 106

   

5. Developing a framework for communications encouraging personal budgeting – a social marketing approach

   • Magdalena Cismaru
   • Onur Akdaş

   Original Article 09 March 2023 Pages: 107 - 129

   

6. Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions

   • Pilar Fernández-Ferrín
   • Sandra Castro-González
   • M. Mercedes Galán-Ladero

   Original Article Open access 10 March 2023 Pages: 131 - 154

   

7. Determinants of online social entrepreneurs’ brand loyalty: a value creation model

   • Rasha Abdel Aziz ElNaggar
   • Rasha Hammad

   Original Article 16 March 2023 Pages: 155 - 176

   

8. Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

   • Isaac Sewornu Coffie
   • Ernest Yaw Tweneboah-Koduah
   • Adelaide Naa Amerley Kastner

   Original Article 18 April 2023 Pages: 177 - 196

   

9. Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

   • Isaac Sewornu Coffie
   • Ernest Yaw Tweneboah-Koduah
   • Adelaide Naa Amerley Kastner

   Correction 02 May 2023 Pages: 197 - 197

10. Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness

    • Ritesh Patel
    • Viral Bhatt
    • Sudhir Pandey

    Original Article 29 April 2023 Pages: 199 - 228

    

11. Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness

    • Vijaya
    • Ajit Yadav
    • Himendu Prakash Mathur

    Original Article 09 May 2023 Pages: 229 - 254