Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic Passent Ibrahim Tantawi Original Article 05 January 2023 Pages: 1 - 25
No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising Chundong ZhengHuan NiuHan Wang Original Article 09 January 2023 Pages: 27 - 49
Verification of GPDS planning framework for social marketing: a Delphi method M. Bilal AkbarElizabeth Barnes Original Article Open access 11 January 2023 Pages: 51 - 81
Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt Soumya SinghSapna Singh Original Article 11 January 2023 Pages: 83 - 106
Developing a framework for communications encouraging personal budgeting – a social marketing approach Magdalena CismaruOnur Akdaş Original Article 09 March 2023 Pages: 107 - 129
Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions Pilar Fernández-FerrínSandra Castro-GonzálezM. Mercedes Galán-Ladero Original Article Open access 10 March 2023 Pages: 131 - 154
Determinants of online social entrepreneurs’ brand loyalty: a value creation model Rasha Abdel Aziz ElNaggarRasha Hammad Original Article 16 March 2023 Pages: 155 - 176
Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana Isaac Sewornu CoffieErnest Yaw Tweneboah-KoduahAdelaide Naa Amerley Kastner Original Article 18 April 2023 Pages: 177 - 196
Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana Isaac Sewornu CoffieErnest Yaw Tweneboah-KoduahAdelaide Naa Amerley Kastner Correction 02 May 2023 Pages: 197 - 197
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness Ritesh PatelViral BhattSudhir Pandey Original Article 29 April 2023 Pages: 199 - 228
Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness VijayaAjit YadavHimendu Prakash Mathur Original Article 09 May 2023 Pages: 229 - 254
