1. The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal

   • Daniela Braga Soares
   • Bruno Barbosa Sousa

   Original Article 24 May 2021 Pages: 1 - 13

   

2. The influence of PSA's likeability on children’s intentions to eat healthy food

   • Valentina Nicolini
   • Fabio Cassia

   Original Article Open access 27 May 2021 Pages: 15 - 36

   

3. Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals

   • Kara Chan
   • Jingyuan Shi
   • Thanaseelen Rajasakran

   Original Article 31 May 2021 Pages: 37 - 51

   

4. Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research

   • Ana C. Martinez-Levy
   • Dario Rossi
   • Patrizia Cherubino

   Original Article Open access 02 June 2021 Pages: 53 - 75

   

5. Competitive marketing strategies of churches in Ghana: a theoretical development

   • Andrews Agya Yalley

   Original Article 05 June 2021 Pages: 77 - 99

   

6. Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor

   • Luis Camilo Ortigueira-Sánchez
   • Ana Lucía Cárdenas-Egúsquiza

   Original Article 05 June 2021 Pages: 101 - 126

   

7. Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering

   • Oscar Licandro
   • Stefanía Yapor
   • Patricia Correa

   Original Article 22 June 2021 Pages: 127 - 151

8. Role of motivation in the return of blood donors: mediating roles of the socio-cognitive variables of the theory of planned behavior

   • Wafa M’Sallem

   Original Article 23 June 2021 Pages: 153 - 166

   

9. Social media capital and civic engagement: Does type of connection matter?

   • Young-joo Lee

   Original Article 02 July 2021 Pages: 167 - 189

10. Organizational commitment and professionalism to determine public satisfaction through good governance, public service quality, and public empowerment

    • Rojikin Nor
    • A. Juli Andi Gani
    • Fadillah Amin

    Original Article 04 July 2021 Pages: 191 - 217

    

11. Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services

    • Shahidul Islam
    • Nazlida Muhamad
    • Wardah Hakimah Sumardi

    Original Article 06 July 2021 Pages: 219 - 245