The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal Daniela Braga SoaresBruno Barbosa Sousa Original Article 24 May 2021 Pages: 1 - 13
The influence of PSA's likeability on children’s intentions to eat healthy food Valentina NicoliniFabio Cassia Original Article Open access 27 May 2021 Pages: 15 - 36
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals Kara ChanJingyuan ShiThanaseelen Rajasakran Original Article 31 May 2021 Pages: 37 - 51
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research Ana C. Martinez-LevyDario RossiPatrizia Cherubino Original Article Open access 02 June 2021 Pages: 53 - 75
Competitive marketing strategies of churches in Ghana: a theoretical development Andrews Agya Yalley Original Article 05 June 2021 Pages: 77 - 99
Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor Luis Camilo Ortigueira-SánchezAna Lucía Cárdenas-Egúsquiza Original Article 05 June 2021 Pages: 101 - 126
Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering Oscar LicandroStefanía YaporPatricia Correa Original Article 22 June 2021 Pages: 127 - 151
Role of motivation in the return of blood donors: mediating roles of the socio-cognitive variables of the theory of planned behavior Wafa M’Sallem Original Article 23 June 2021 Pages: 153 - 166
Social media capital and civic engagement: Does type of connection matter? Young-joo Lee Original Article 02 July 2021 Pages: 167 - 189
Organizational commitment and professionalism to determine public satisfaction through good governance, public service quality, and public empowerment Rojikin NorA. Juli Andi GaniFadillah Amin Original Article 04 July 2021 Pages: 191 - 217
Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services Shahidul IslamNazlida MuhamadWardah Hakimah Sumardi Original Article 06 July 2021 Pages: 219 - 245