Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha Amparo Cervera-Taulet Book Review 15 October 2020 Pages: 1 - 1
Integrating transactional and relationship marketing: a new approach to understanding destination loyalty José Manuel Hernández-MogollónHelena AlvesElide Di-Clemente Original Article 08 September 2020 Pages: 3 - 26
On the relationship between online brand community and brand preference in political market Saikat Banerjee Original Article 12 September 2020 Pages: 27 - 55
Examining social capital and online social support links: a study in online health communities facing treatment uncertainty N. BaptistaJosé Carlos PinhoHelena Alves Original Article 12 September 2020 Pages: 57 - 94
Adherents’ switching behavior: exploring the push-pull-mooring framework in the Christian religious market Osaiga Felix IsiborEdith Onowe Odia Original Article 15 September 2020 Pages: 95 - 127
Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention Amel ChaabouniKaouther JridiFatma Bakini Original Article 18 September 2020 Pages: 129 - 150
Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention Abdul Samad kakarNur Naha Abu MansorRoselina Ahmad Saufi Original research article 22 October 2020 Pages: 151 - 169