1. Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha

   • Amparo Cervera-Taulet

   Book Review 15 October 2020 Pages: 1 - 1

2. Integrating transactional and relationship marketing: a new approach to understanding destination loyalty

   • José Manuel Hernández-Mogollón
   • Helena Alves
   • Elide Di-Clemente

   Original Article 08 September 2020 Pages: 3 - 26

   

3. On the relationship between online brand community and brand preference in political market

   • Saikat Banerjee

   Original Article 12 September 2020 Pages: 27 - 55

   

4. Examining social capital and online social support links: a study in online health communities facing treatment uncertainty

   • N. Baptista
   • José Carlos Pinho
   • Helena Alves

   Original Article 12 September 2020 Pages: 57 - 94

   

5. Adherents’ switching behavior: exploring the push-pull-mooring framework in the Christian religious market

   • Osaiga Felix Isibor
   • Edith Onowe Odia

   Original Article 15 September 2020 Pages: 95 - 127

   

6. Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention

   • Amel Chaabouni
   • Kaouther Jridi
   • Fatma Bakini

   Original Article 18 September 2020 Pages: 129 - 150

   

7. Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention

   • Abdul Samad kakar
   • Nur Naha Abu Mansor
   • Roselina Ahmad Saufi

   Original research article 22 October 2020 Pages: 151 - 169