1. Capture the hearts to win the minds: cause-related marketing in Egypt

   • Rana Essam Shazly
   • Abeer A. Mahrous

   Original research article 11 May 2020 Pages: 255 - 276

   

2. Does online media self-regulate consumption behavior of INDIAN youth?

   • Varun Nayyar
   • Roopali Batra

   Original Article 17 May 2020 Pages: 277 - 288

3. Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association

   • Mercè Sala-Rios
   • Teresa Torres-Solé
   • Mariona Farré-Perdiguer

   Original Article 20 May 2020 Pages: 289 - 315

   

4. Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement

   • Hyun Ju Jeong
   • Jihye Kim

   Original Article 23 May 2020 Pages: 317 - 330

   

5. Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site

   • Sebastian Martin
   • Birgit Grüb

   Original research article Open access 03 June 2020 Pages: 331 - 352

   

6. Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention

   • Leonilde Conceição da Silva
   • Emerson Wagner Mainardes
   • Lindemberg Costa Júnior

   Original Article 12 June 2020 Pages: 353 - 373

   

7. Content is king but context is queen: how involvement facilittes the impact of website

   • Saad A. Alhoqail
   • Kristopher Floyd

   Original Article 19 June 2020 Pages: 375 - 389