Capture the hearts to win the minds: cause-related marketing in Egypt Rana Essam ShazlyAbeer A. Mahrous Original research article 11 May 2020 Pages: 255 - 276
Does online media self-regulate consumption behavior of INDIAN youth? Varun NayyarRoopali Batra Original Article 17 May 2020 Pages: 277 - 288
Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association Mercè Sala-RiosTeresa Torres-SoléMariona Farré-Perdiguer Original Article 20 May 2020 Pages: 289 - 315
Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement Hyun Ju JeongJihye Kim Original Article 23 May 2020 Pages: 317 - 330
Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site Sebastian MartinBirgit Grüb Original research article Open access 03 June 2020 Pages: 331 - 352
Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention Leonilde Conceição da SilvaEmerson Wagner MainardesLindemberg Costa Júnior Original Article 12 June 2020 Pages: 353 - 373
Content is king but context is queen: how involvement facilittes the impact of website Saad A. AlhoqailKristopher Floyd Original Article 19 June 2020 Pages: 375 - 389