The moderating role of social themes in cause-related marketing advertisements Thamaraiselvan NatarajanDaniel Inbaraj JubleeGladys Stephen Original Article 11 October 2018 Pages: 433 - 454
The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector Jodie KleinschaferMark MorrisonDavid Dowell Original Article 27 September 2018 Pages: 455 - 474
Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America Thomas A. BurnhamJeffrey A. Wong Original Article 27 October 2018 Pages: 475 - 495
Place branding: revealing the neglected role of agro food products Celso LopesJoão LeitãoJuan Rengifo-Gallego Original Article 20 October 2018 Pages: 497 - 530
Volunteers’ perspective on online volunteering - a qualitative approach Filipa SilvaTeresa ProençaMarisa R. Ferreira Original Article 30 October 2018 Pages: 531 - 552
Are foundations assessing their impact? Concepts, methods and barriers to social impact assessment in Italian foundations Elisa RicciutiFrancesca Calò Original Article 29 October 2018 Pages: 553 - 574
Antecedents and consequences of perceived student employability in Qatar: parental perspective Rima Charbaji El-KassemAbdellatif SellamiElmogiera Fadlallh Elsaye Elawad Original Article 13 November 2018 Pages: 575 - 589
Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media Rita Ferreira GomesBeatriz Casais Original Article 27 November 2018 Pages: 591 - 607