Toward a new conceptualization of health care services to inspire public health. Public national health service as a “common pool of resources” Rocco Palumbo Theoretical Development 04 February 2017 Pages: 271 - 287
Application of structural analysis for local development in the center region of Valle del Cauca, Colombia Verena González-CaboLuis Fernando Cruz-CaicedoEugenio Moreno Original Article 06 February 2017 Pages: 289 - 320
Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations Larissa M. SundermannSilke BoenigkJurgen Willems Original Article 16 February 2017 Pages: 321 - 340
Role of celebrity in cause related marketing N. ThamaraiselvanB. Senthil ArasuJ. Daniel Inbaraj Original Article 17 February 2017 Pages: 341 - 357
Brand authenticity, its conceptualization, and its relevance to nonprofit marketing Walter WymerMohammad Muzahid Akbar Original Article 22 February 2017 Pages: 359 - 374
Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context José Luis Vázquez-BurgueteCésar Sahelices-PintoAna Lanero-Carrizo Original Article 24 March 2017 Pages: 375 - 390
The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions Tamás Józsa Original Article 01 April 2017 Pages: 391 - 407