Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention Jayesh D. PatelDharmesh D. GadhaviYupal S. Shukla Original Article 27 January 2016 Pages: 1 - 18
Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study Walter WymerSharyn R. Rundle-Thiele Original Article 02 February 2016 Pages: 19 - 34
Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives Sebastian Martin Original Article Open access 18 February 2016 Pages: 35 - 56
Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China Ahmad Nawaz ZaheerAudil Rashid Original Article 25 May 2016 Pages: 57 - 71
Conceptualizing social entrepreneurship: perspectives from the literature João J. FerreiraCristina I. FernandesHelena Alves Original Article 23 July 2016 Pages: 73 - 93
Influencing factors on citizen safety perception: systems and broken windows theories Luis Camilo Ortigueira-Sánchez Original Article 26 July 2016 Pages: 95 - 111
“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations Magdalena CismaruKate Nimegeers Original Article 26 July 2016 Pages: 113 - 135