Application of Service Dominant Logic to the medical device industry Robert A. WellsMartina G. GallarzaRemedios Calero Original Article 11 March 2015 Pages: 207 - 235
Expressive and instrumental motivations explaining youth participation in non-profit voluntary associations: an application in Spain José-Luis VázquezAna LaneroMaría-Purificación García Original Article 12 March 2015 Pages: 237 - 251
How to increase blood donation by social marketing Asunción Beerli-PalacioJosefa D. Martín-Santana Original Article 08 May 2015 Pages: 253 - 266
Museums and social media: the case of the Museum of Natural History of Florence Luciana LazzerettiAndrea SartoriNiccolò Innocenti Original Article 17 May 2015 Pages: 267 - 283
Actions taken by public authorities for the equality of women: the first years of the United Nations Pilar Giménez ArmentiaCarmen de la Calle MaldonadoLaura Nuño Gómez Original Article 31 May 2015 Pages: 285 - 296
Authenticity of ethnic tourism (based on the example of the congregation of the Karakachans in Bulgaria) Blaga Stoykova Original Article 16 June 2015 Pages: 297 - 313