1. Sport marketing and non profit marketing - perfect together

   • David Shani

   Editorial 18 June 2015 Pages: 93 - 95

2. Employing social media as a marketing strategy in college sport: an examination of perceived effectiveness in accomplishing organizational objectives

   • Anthony W. Dixon
   • J. Michael Martinez
   • Christina L. L. Martin

   Original Article 09 May 2015 Pages: 97 - 113

3. More than competition: exploring stakeholder identities at a grassroots cause-related sporting event

   • Denise Linda Parris
   • Stephen L. Shapiro
   • Adrien Bouchet

   Original Article 01 April 2015 Pages: 115 - 140

   

4. Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community level

   • Dina Alexandra Marques Miragaia
   • Catarina Isabel Nunes Martins
   • Andrew Havens

   Original Article 27 March 2015 Pages: 141 - 154

5. Purchase intention behind Mercer University’s inaugural football team

   • Steven McClung
   • Ania Izabela Rynarzewska

   Original Article 26 March 2015 Pages: 155 - 167

   

6. Resource valuation of non-profit organizations: the case of the intercollegiate athletics industry

   • Jonathan A. Jensen
   • Brian A. Turner
   • Chad D. McEvoy

   Original Article 03 April 2015 Pages: 169 - 187

7. A preliminary study of a professional sport organization’s family-centered health promotion initiative

   • Yuhei Inoue
   • Sami Yli-Piipari
   • Carol C. Irwin

   Original Article 09 May 2015 Pages: 189 - 205